Marketing Channels

Organic

SEO

• Create amazing content, in blog or landing pages, plus backlinks (acquired, earned or press) to generate SEO results

Community Building

• Twitter

• LinkedIn

• YouTube

• Twitch

• Content (Blog)

• Podcast

• Others (Indie WW, Product Hunt, Indie Hacker, etc)

Own Channels

• Discord

• Slack

Email

• For top of funnels, remarketing and upselling

Social Media (Profile)

• IG

• TikTok

• Snap

• YouTube

• LinkedIn

App Store Optimization

• Optimize your mobile app listing to appear first in the results of the Android and iOS stores

Google My Business

• For real stores, optimizing your Google My Business allows you to rank first for your store.

Outreach

Affiliate Marketing

• Create a program that gives commissions to affiliate for sales

Influencer Marketing

• For DTC, send bulk and see who posts organically

• Make them part of the affiliate program

Social Media (Hijacking)

• IG

• YouTube

• Twitter

• Twitch

• Facebook

• LinkedIn

• Slack

• Discord

• Quora

• Reddit

• Others (Indie WW, Product Hunt, Indie Hacker, etc)

Messaging

• WhatsApp

• Telegram

• SMS

Paid

Online

• Facebook Ads

• Google Ads - Search and Display

• TikTok Ads

• Twitter Ads

• Native Ads (Taboola, Outbrain, etc)

• Reddit Ads

• Pinterest Ads

• Snap Ads

• Twitch Ads

• Programmatic Ads

• Sponsor Podcasts

• Branded content

• Push Notifications

Offline

• Billboards

• TV

• Radio

• Print

• Stickers

• Events

• Newspapers

• In Store

• Outdoors

• Theatres

Reputation Sites

• Google My Business

• Yelp

• TripAdvisor

• Clutch

• G2

• etc

Viral

Guerilla

• Create actions that are so viral in nature they go wild (offline or online)

Viral Loops

• Create an inherent viral process to the products (hotmail with the signature at the bottom)

Word of Mouth

• Create an inherent viral process to the products (hotmail with the signature at the bottom)

Other

Cold Outreach

• Cold email contact

• Cold LinkedIn contact

• Cold Twitter DM contact

• Cold calling

• Direct Response mail

• SDRs lead gen

• PACs methodology

Press

• Generate as much buzz as possible through PR

Partnerships

• AppSumo

Lead Gen

• Webinars

Quiz

• Create viral quizzes to push a person down the funnel

Interesting Tactics:

• Hyper personalized cold out reach and sequence: https://twitter.com/jspeiser/status/1526952580231974912?s=21&t=9IuMHene28OhuhMtAsgKRA

• Social Flywheel (Reach out to competitors): https://twitter.com/jspeiser/status/1534612976132571143?s=21&t=-pkSU1kAY1qt-55AUMEJog